Science is the quest for truth. Consultancy is the professional field in which practical solutions are provided to customers. But consultancy is also a field in which customers buy products and services that are fashionable. I have worked for twenty years in the consultancy field and I can assure you that it is extremely difficult to sell new services which are not fashionable.
Information reuse is definitely fashionable today (2013). But the huge expectation about its economic and social impact contrasts with the actual data and lacks a sound theoretical model.
In this preliminary analysis we only expect to provide a closer look on the subject and to use a language that both, Academia, and Consultancy can understand and profit from.